How to Sell Digital Products on BSMe2e: A Complete Guide | Guide | 43288

The demand for digital products (also known as digital downloads, virtual downloads, electronic downloads, printable products, and online products) continues to surge, as indicated by several key statistics from 2024. 

• Transaction volumes have risen by nearly 70% over the past two years, with spending on digital products projected to hit $135 billion this year. (source: Statista)
• Digital purchases now account for 3% of US consumer spending. The growth is supported by significant global internet adoption, with 66% of the world’s population online, and about 70% owning mobile devices. (source)

This multi-billion dollar industry shows no signs of slowing down, presenting vast opportunities for businesses. 

Reasons Why Digital Products are on the Rise

Digital products have become a major player in the e-commerce market for a number of reasons. 

1. Immediate Access and Convenience: Digital downloads like e-books, online courses, and software are accessible right after purchase. This instant availability eliminates the need for shipping, offering great convenience to consumers.
2. Reduced Costs for Sellers: The overhead costs for digital products are notably low. Sellers do not need to manage physical inventory, warehousing, or shipping logistics, leading to better profit margins.
3. Unlimited Scalability: Downloadable content can be sold repeatedly without incurring additional production costs. This makes them highly scalable and attractive for entrepreneurs and content creators.
4. Shift in Consumer Preferences: With an increasing shift towards digital solutions, the demand for digital services and products like e-courses and software continues to grow.
5. Technological Advancements: Recent technological developments have simplified the creation, distribution, and consumption of virtual downloads. Innovations in mobile apps and online platforms are reshaping the digital market landscape.
6. No Logistical Barriers: Digital products overcome the logistical challenges faced by physical goods. They can be delivered instantly across the globe, enhancing their appeal to both sellers and buyers.

So, it’s the blend of accessibility, reduced costs, and evolving consumer habits that is driving the strong demand for digital products in the e-commerce sector.

How to Set Up Digital/Downloadable Content on BSMe2e 

1. Start by Logging In: First, access your BSMe2e account. Click on e-Seller Products and then select Add New to start creating a new product.

Then choose Simple Product from the dropdown menu and then click on Downloadable. Check the sample image below:

2. Product Information:
   • Product Title: Enter the name of your product at the top. Add the price followed by the product description. 

Now, select the category: 

• Product Data Section: Scroll to find this section. Here, make sure to check the box that says Downloadable. This changes your product to a digital format.

3. Setting Up Your Download:
   • File Download: After checking Downloadable, you’ll see an option to upload files. Click here to add your digital file, like a PDF or ZIP file.
   • Download Limits: You can set how many times each customer is allowed to download the product. This is optional.
   • Download Expiry: Decide if you want the download link to expire after a certain period, like 30 days after purchase. This is also optional.

4. Finalize and Submit for Review:
   • After entering all the details and setting up the download, click the Submit for Review button. Your digital product will be reviewed. Once approved, your product is now ready and available for customers to buy and download from your site.

Here is how your product will appear to the customers: 

That’s all! By following these steps, you’ve successfully set up a digital product on BSMe2e.

Under What Situations Sellers Should Sell Digital Products? 

Printable products are a great option for sellers in a number of scenarios. Here are some key situations where they might be a good fit:

• You have valuable knowledge or expertise to share: If you’re an expert in a particular field, you can create ebooks, online courses, tutorials, or webinars to share your knowledge and generate income.
• You’re creative and can produce digital content: Do you design, write, make music, or create other creative content? Electronic downloads like templates, stock photos, music tracks, or printable designs can be a great way to monetize your talents.
• You want a passive income stream: Once created, digital products can be sold repeatedly with minimal ongoing effort. This can be a great way to generate passive income alongside other work.
• You have a limited budget: Starting a business on electronic products typically requires less upfront investment compared to selling physical products. There are lower costs for things like inventory, packaging, and shipping.
• You want to reach a global audience: Digital products can be sold to anyone with an internet connection, giving you a much wider potential customer base than a physical store.

When Is it Not the Right Choice?

• You rely heavily on in-person interaction: If the core value of your product comes from a personal experience, like a workshop or consultation, a digital downloadable format might not be ideal.
• Your product requires physical components: If your product has a physical aspect, like a crafted good or a product that requires assembly, then digital might not be the way to go.

Ultimately, the decision depends on your specific product, target audience, and business goals. But if you have the skills and resources to create a valuable digital product, it can be a fantastic way to tap into the growing e-commerce market.

Why Choose BSMe2e for Selling Digital/Online Products?

BSMe2e offers a compelling package for sellers of digital products, setting itself apart from other platforms in several key ways:

Cost-effective and commission-free: Unlike many marketplaces, BSMe2e charges only a rental fee for your online store, with no commissions on your sales. This allows you to keep more of your profits.

Flexibility and Ease of Use:

• Variety of Store Options: Choose from different store sizes (Standard, Market, Mega, etc.) to suit your needs and budget.
• Simple Setup: No coding skills required. User-friendly interface makes setting up and managing your store a breeze.
• Sell Anything Digital: BSMe2e accommodates a wide range of digital products, from ebooks and software to music and templates.

Increased Sales Potential:

• Advertise and Sell Together: Showcase your products and leverage BSMe2e’s advertising tools to reach a wider audience.
• Promotional Support: Get free promotion on BSMe2e channels for increased exposure and sales.
• “Earth to Eternity” Concept: BSMe2e fosters a supportive environment for sellers of all sizes to grow and thrive.

Additional Benefits:

• Done-For-You & Done-With-You Packages: Get help with everything from store setup to marketing, depending on your needs.
• Low-Risk Experimentation: Test your product concept through seller contests before fully committing.
• Mobile-Friendly Platform: Optimize your store for mobile devices, reaching more potential customers.
• Built-in SEO Features: Increase your store’s visibility in search engine results.
• Localized Shipping Options: Offer cost-effective delivery solutions for your customers.
• Flexible Subscription Plans: Scale your store as your business grows.
• Comprehensive Support Packages: Access affordable add-ons to enhance your store’s presentation.

BSMe2e offers a user-friendly platform specifically designed to help you sell your digital products effectively and grow your online business. They provide a cost-effective solution with features to expand your reach and maximize your profits. 

Image credits: ChatGPT